Marcelo Guimaraes

Marcelo Guimaraes Work

Co-founder and Consultant

@ Lagoa Marketing Strategy & Services

Principal

@ WSI - Digital Solutions

VP Marketing Planning

@ RAI TRADE MARKETING SERVICES COMPANY

Marcelo Guimaraes Education

2023 - 2024 Certificate in Artificial Intelligence: Implications for Business Strategy

MIT Sloan School of Management
2015 - 2016 Senior Development Programme

London Business School
2014 - 2014 General Management Transition Programme

IMD
2008 - 2008 Leading a Global Business

IMD
2006 - 2006 Strategic Marketing Programme

IMD
2002 - 2003 Post Grad in Competitive Intelligence and Knowledge Management

Federal University of Rio de Janeiro
1999 - 2001 MBA in General Management

Alliance Manchester Business School
1999 - 2001 Master of Business Administration - MBA in General Management

Chevening Awards
1991 - 1994 BSc in Economics

Pontifícia Universidade Católica do Rio de Janeiro
1989 - 1990 Exchange Student in Plantation High School

AFS Intercultural Programs USA

Marcelo Guimaraes Skills

Artificial Intelligence (AI)Marketing StrategyBusiness StrategyMarketing ManagementStrategyBusiness PlanningStrategic PlanningMarket PlanningManagementTrade MarketingInternational BusinessNegotiationPricingCompetitive AnalysisTeam LeadershipEngagementSpanishMarketingBrand ManagementMarket ResearchShopper MarketingMarketing ResearchSegmentationPricing StrategyFMCGBrand EquityLeadershipInternational MarketingStrategic ThinkingMarket AnalysisSales OperationsConsumer BehaviourSalesKey Account ManagementBrand ArchitectureCompetitive IntelligenceProduct MarketingDigital MarketingForecastingP&L ManagementBrand DevelopmentCross-functional Team LeadershipAccount ManagementConsumer InsightGlobal MarketingMarketing CommunicationsHORECAIntegrated MarketingKey Account DevelopmentMarketing IntelligenceTobaccoMicrosoft OfficeCross Functional Team LeadershipKampanie Social MediaStrategia DigitalowaOmnichannelEventy and DoohPerformance and AnalitykaSoftware DevelopmentNowe Media

Marcelo Guimaraes Contact Information

Work email●●●●●●●●@company.com

Personal email●●●●●●●●@gmail.com

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Marcelo Guimaraes currently works at Lagoa Marketing Strategy & Services as Marcelo Guimaraes - Co-founder and Consultant at Lagoa Marketing Strategy & Services.

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